RSVLTS

RSVLTS: is an apparel brand born from a love of sports, pop culture, and above all, having a kickass time. A fast growing B2C eCommerce company with the hottest products on the planet.

THE SITUATION.

RSVLTS boasts the most viral products on the planet! Many of their shirts, outerwear and tees tend to sell out in minutes. While this is a great problem to have, the founders wanted to grow the product line and this fueled the need to attract and target a niche audience using engaging content.

THE Solution.

RSVLTS wanted high performing lower funnel tactics. This requires creative content that speaks to their audience.

With a limited budget, we solved their challenges through a unique approach.  Jersey Filmmaker chose to merge photo and video shoots to keep our project and operations cost efficient. Additionally to reflect the uniqueness of each product, we collected montages of product shots and used them to create viral social ads and create a ‘custom-factory’ approach for them.

We also decided to use short form content at a very high throughput to create variety, excitement, and high-quality video assets (addressing the number of products that had to be marketed).

THE Impact.  

Jersey Filmmaker content stayed within budget and drove high traffic for RSVTS’ new product releases.

With our partnership, RSVLTS was able to achieve:  

  • Over 400 Video Assets Launched!!
  • The CPA for traffic that viewed our content was 27-31% lower 2021 average
  • Majority of products with JF content sold out within 30 seconds to 2 minutes
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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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